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BREAKFAST EVENT: Combining SEO and Video to Drive Awareness and Lead Generation Online - SOLD OUT!
Tuesday, April 27, 2010 from 8:00 AM to 10:00 AM (ET)
Waltham, MA
Event Details
Business Wire is partnering with VisibleGains and MEDIAmobz to host a special morning event geared toward marketing and communications professionals looking for innovative ways to generate new business leads.
Today, smart businesses realize that unique content has tremendous power to attract and convert new leads online. Success often hinges on creating content that mirrors prospect search behavior and engages visitors. This is where video comes in. Video is both SEO-friendly and dynamic, and more companies are applying this formula to increase lead generation. Add the reach of wire distribution to the equation and you have the press release of the future.
This panel discussion will include industry experts from a variety of backgrounds, including public relations, new media and digital marketing practitioners, offering attendees the following insights:
Best practices for combining video and SEO for effective marketing and public relations campaigns.
Tips for creating simple but engaging video for lead generation.
Practical advice for optimizing video and press releases for search.
Panelists:
Tim Bradbury
President New Media, American City Business Journals
Joe Chernov
Global Director of Communications & Social Media, Eloqua
Judy Gern
Director of Conversion, Constant Contact
David Meerman Scott
Bestselling Author of "The New Rules of Marketing & PR"
Dave Toole
Founder & CEO, MEDIAmobz
Moderator:
Clifford Pollan
Founder, President & CEO, VisibleGains
Schedule: 8:00 - 8:30 a.m.....Registration and Continental Breakfast 8:30 - 10:00 a.m....Panel Discussion and Q&A
When & Where
Constant Contact, Inc.
1601 Trapelo Road, Suite 329 Waltham,
MA 02451
Tuesday, April 27, 2010 from 8:00 AM to 10:00 AM (ET)
